Packaging Matters More than You Think

One of the things people don’t think about when they pick up a product at a store is the packaging. There is more to the packaging than only protecting the product inside. People like packaging that looks good and they are more likely to pay more if they like the packaging. However, what makes a good design? How do companies decide what design will work best for their product? It is not as easy as it seems so there is no wonder that people who are tasked with coming up with practical packaging struggle to be able to do so. Here are a couple of things they should take into account.

Think about the content

Some companies concentrate so much on the packaging; they forget the actual contents that the customer is after. It should go hand in hand to reach more people. The brand should be on a clear display and well-placed, so it catches the eye. A good visual focus will attract attention and help people understand what is inside the box or the bag. All other pointers to the content are welcome too.

Give it a couple of tries

If people don’t end up buying the product, it means that the concept needs work. Give a number of different designs a try and see how people respond to it in your team before putting it out to the general public. Packaging Supplies can be re-ordered if the design doesn’t work as well as you would like.

Stay honest to the product

If people buy a product and the contents are something completely different than the packaging, they will never buy the product again, and the company will lose money. Therefore, stay right to both – customers and the product itself since it is a matter of simple respect to both. Everything the packaging contains needs to be displayed smartly and appealingly.

Quality more than quantity

Staying practical just means that the packaging should b safe but not overly complicated. It should represent the product, but if it impacts how easy it is to use, perhaps it needs a little work. People like packaging and products to stay functional.

Know the customer base

If you know what kind of people your product is mainly targeting, it will give you an idea for a good design. Their age, gender, and even income level can be helpful to create an appealing design.

The lettering matters

Typography should always be clear and easy to read as well as tasteful. It has to look good, but your grandma needs to be able to read it.

Watch out for competition

Make sure you know what your competitors are doing. This way you know what to do differently to have a maximum impact on the market.

Make it pop

Look at new options and ideas online to see what kind of trends are out there today.

Quality is important too

Make sure the materials are excellent. It is better to pay more for the materials and not regret it because it will pay off.

Imagine it on the shelf

One of the best tests to see if you have chosen the right packaging, imagine it on the shelf among other brands you know. If it stands out and has the desired impact on the customer, it can be counted a success.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s